Our stadium chairs will be produced in Qatar


We have started a cooperation with Coastal Qatar. Our partner will setup a facility in Qatar for the manufacture of stadium seats like Abacus with technology transfer from our specialists. We expect the seats to be installed in Qatar, MENA and Asia region.


"Nowy Styl Group is a global company. We are open to cooperation with local partners from other countries and continents when we perceive some business justification in these actions. So far, we have manufactured stadium seats in South Africa, however that agreement was a temporary one and only for the purposes of the 2010 World Championship in football. We are starting a long-term cooperation with our partner in Qatar. The start-up of the factory where seats and other plastic components will be manufactured is being supported by our know-how. The factory will allow us to mark our presence in the Middle East and North Africa markets effectively. We also have in mind the fact that the demand for stadium seats in Qatar will increase in connection with the investments planned for the 2022 World Championship in football" – says Adam Krzanowski, President of the Nowy Styl Group's Management Board.


Coastal is a Qatar based conglomerate and operates companies with varied interests in the areas of construction, steel fabrication, galvanizing, trading in architectural products and in healthcare. Coastal steel division has a fully equipped 20,000 Sqm fabrication facility capable of fabrication of heavy structural steel. The company’s galvanizing facility is the most modern galvanizing plant in Qatar compliant to EN standards and has one of the largest zinc kettles in the area. The sports division has a full range of products required for outfitting of sports arenas. The group has been a key player in the Qatar construction sector and has been actively involved in projects like the Qatar National Museum, Aspire Stadium, Hamad International Airport, Khalifa Stadium, Qatar Foundation, etc.


Portfolio of our Forum Seating brand includes auditorium seats designed for concert and lecture halls, cinema and theatre armchairs, stadium seats and telescopic tribunes. Forum Seating equipped all Polish stadiums for the 2012 European Championship in football, stadiums for the 2010 World Cup in South Africa, two stadiums for the 2016 European Championship in France and many more facilities around the world.


How did the companies enter into cooperation? "More than two years ago Nishad Azeem, President of the Coastal company's Management Board, contacted us and said that he would like to visit our factory during his trip across Europe. His attention was caught by the Abacus chair, which was designed for us by the Arup studio. His visit to Poland convinced him that our company is a competent partner and that we can act on a large scale. The Coastal company made a very good impression on us too. After reviewing the projects they realised, we found out that they have not only professionally organised production, but also sound knowledge of project management. Moreover, the company attaches great importance to the issue of their environmental impact and sustainable development" – says Jakub Rachfalik, Forum Seating Managing Director.

"Both our partner and we wanted the factory to be modern in terms of technological aspects. Our experts took part in the process of selecting proper machines. At the moment, the factory is being equipped with last installations. We are planning to start up the production line at the end of March" – concludes Jakub Rachfalik.


“We are extremely delighted to be the first world class stadium seat manufacturer in the region and contribute to the Emir’s 2030 vision to diversify Qatar’s economy” stated Nishad Azeem, Group CEO, Coastal Qatar. “Our objective is to make the product sustainable and reduce our carbon foot print. The ‘Made in Qatar’ seats will source the raw material locally and form the GCC region. The aluminum for the seat frames will be sourced from Qatalum and extruded by a local company, the steel frames will be fabricated at our fabrication facility and galvanized at our plant” he further added. “The technology partnership with Forum Seating will allow Coastal to manufacture our award winning spectator seats used in the major stadiums across the world to be manufactured in Qatar and put Qatar on the export map” said Jakub Rachfalik, Forum Seating Business Line Director.


The production start-up in the Coastal company's factory is scheduled for the first quarter of 2017.  Also other products, including those that are currently being imported by Qatar, will be manufactured in the factory. Part of them will also be exported to neighbouring countries.



Picture: Jakub Rachfalik, Forum Seating Business Line Director, with Coastal Qatar representatives (from the left: Emad Izmegna – Sales Manager, Nishad Azeem – CEO and Junu Chandy Kurian – General Manager).